Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Online video ad viewing is exploding. Over 35 billion video ads are viewed monthly. Video ads provide a level of visual and narrative richness that equals television, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units. Here are some of the key video trends:

It Used to Be What's the first thing you would do when you think about an important purchase? You may ask your friends or relatives about the product. Ask them what was their purchase experience like or did the product meet their quality expectations? That only works if you have a relative or friend with the experience. Now You You will go online and start looking around. You might even go to Yelp, Google Plus or the ubiquitous YouTube to find out more info about your pend

Video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017. Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.

You already know that video is an effective way to make meaningful customer connections, 24/7, but when and where should you include it in your marketing tool bag? Videos drive results, and with the analytics and reports available, marketers can track results to learn which videos close the most deals and which placements and platforms are responsible for the most revenue. Here are four things to help your video ROI. 1. Short is Best. The average attention span of a Web user