More Important Than Ever!
Having an online presence is necessary to build a unique brand and gain customer credibility. No longer can companies create brands using old school tactics. In this smart digital age, the traditional forms of branding don’t work. Brand building is important for online visibility and search ranking results. Here are some of my thoughts;
Instead of showcasing services, focus on revealing the value of your services / products. We advise that you should promote the reason behind your product/services. If you are not getting the value of your product across to customers, it will be tough to break through and make the sale.
Communicate what special values you provide to your customers that other companies can't. From there, create a story about your company that you can share with customers that incorporates your unique value proposition.
Every company has a brand value, but it's each company's choice on whether to improve and dictate its brand image or to let everyone else decide it for you. It takes time to build a brand. The whole process requires proper strategy and consistent implementation.
Video is the best tool to consistently communicate who you are. Video lets you tell your story, describe your passion and explain your value better than using any other media. You get the opportunity to tell your customer who and what your brand is, not someone else!